Morning
"Tools for understanding behavior change and persuasive technology"Objectives
The morning introduces participants to persuasive technology, explains a new model of behavior change, and outlines steps for designing persuasive experiences. After the two sessions, the subsequent workshop allows participants to practice the new learnings for deeper understanding. The insights from the morning are timeless, applying to current and future platforms for persuasion.
Start: 8:45 am
Session #1: The New World of Persuasive Technology (50 minutes + 10 minutes Q&A)
Session #2: Designing for Persuasion (50 minutes +10 minutes Q&A)
- Target Behaviors Using Persuasive Tech
- The Stanford Model of Behavior Change (simple & powerful)
- Design & the Innovation Cycle
- "Designing Your Interventions: The First Vital Steps & How Simplicity Changes Behavior"
Lunch Break
Afternoon
"New Tools for Impact: Social Media, Online Video, and Mobile Phones"Objectives
The afternoon sessions explain how today's technologies can be used to motivate and influence people. Building on the insights from the morning, the afternoon focuses on the most important new tools for persuasion: social networking, online video, and mobile phones.
Session #3: Persuading with Facebook and other Social Networks
- Facebook as a Persuasive Tool
- Virtual Panel: Influencing People Through Social Networking
Session #4: Motivating People with Online Video
- Online Video as a Persuasive Tool
- Virtual Panel: Using Online Video to Achieve Your Goals
Session #5: Mobile Phones & Persuasion: The Future of Influence
- Mobile Phones as Tools for Persuasion
- Virtual Panel: Mobile Phones for Changing Behavior: Methods & Results
End: 4:30 pm